10 years into the famed Vegas campaign it was time for a new angle. Instead of retelling the story of what happened in Vegas, we decided to celebrate the people that make those stories happen–we call them Vegas Enablers
The NFL is not only the pinnacle of American sports, it’s a behemoth brand with expectations to match. After a slew of projects that resulted in heightened branding for NFL Network, an Emmy nomination for NFL.com and a successful Super Bowl spot and an Emmy win for NFL Media, I can safely say expectations have been met. That is until the next job, of course.
Parenting reaches an entirely different level of difficulty when your child acquires all the knowledge of the world in their teenage years. Parents Empowered makes it easier to prevent kids from drinking before the legal age by breaking it down into three simple counseling methods: Bonding, Boundaries and Monitoring.
(Parents Empowered is an underage drinking prevention program sponsored by the Department of Alcoholic Beverage Control.)
Imagine one day you wake up to learn of a newly famous pop star half your age…who happens to share your name. Now imagine that same situation with a 45-year old man whose name has become a very popular website. Meet Las Vegasdotcom.
Launching a travel website is no easy task with so much competition in that arena. The way we chose to make it stick was by following the trials and tribulations of Las, and how sharing the name with the official website of Vegas can win you many friends, but doesn’t get you much sleep.