Pizza and Wings are the food of football. So why then would it comes to football viewing people were looking right passed one of the biggest chicken outfitters in the country. So instead of saying “look, we have chicken,” we started with talking to the football-watching-wing-eating prospective customer and give them something to get excited about.



Popeyes was an established brand with a successful television spokesperson that had stalled out. They needed to get younger and more relevant quickly, but didn’t want to mess with the broadcast. So we paved a path for them in social/digital.