Pizza and Wings are the food of football. So why then would it comes to football viewing people were looking right passed one of the biggest chicken outfitters in the country. So instead of saying “look, we have chicken,” we started with talking to the football-watching-wing-eating prospective customer and give them something to get excited about.
10 years into the famed Vegas campaign it was time for a new angle. Instead of retelling the story of what happened in Vegas, we decided to celebrate the people that make those stories happen–we call them Vegas Enablers
The NFL is not only the pinnacle of American sports, it’s a behemoth brand with expectations to match. After a slew of projects that resulted in heightened branding for NFL Network, an Emmy nomination for NFL.com and a successful Super Bowl spot and an Emmy win for NFL Media, I can safely say expectations have been met. That is until the next job, of course.
Popeyes was an established brand with a successful television spokesperson that had stalled out. They needed to get younger and more relevant quickly, but didn’t want to mess with the broadcast. So we paved a path for them.
For many in the Las Vegas tourism world summer means dealing with temperatures only rivaled by Mars and more importantly bargain room rates. For many visitors however it’s a much anticipated time of year. It means pools, clubs, shows, shopping, lounging, and dining. Enter the new LVCVA summer campaign, “Vegas Season”– the most wonderful, sexiest, glutinous, extravagant, and above all, selfish time of the year.
Google was expanding the capabilities of Google Streetview by capturing not only exteriors of cities, but interiors too. When we found out that Las Vegas would be their first test city we aligned it with a project in the hopper. What came about was the future of travel and tourism — a microsite that allows visitors to get a one-of-a-kind inside look at the city of Las Vegas. lasvegas.com/geovegas
Parenting reaches an entirely different level of difficulty when your child acquires all the knowledge of the world in their teenage years. Parents Empowered makes it easier to prevent kids from drinking before the legal age by breaking it down into three simple counseling methods: Bonding, Boundaries and Monitoring.
(Parents Empowered is an underage drinking prevention program sponsored by the Department of Alcoholic Beverage Control.)
Imagine one day you wake up to learn of a newly famous pop star half your age…who happens to share your name. Now imagine that same situation with a 45-year old man whose name has become a very popular website. Meet Las Vegasdotcom.
Launching a travel website is no easy task with so much competition in that arena. The way we chose to make it stick was by following the trials and tribulations of Las, and how sharing the name with the official website of Vegas can win you many friends, but doesn’t get you much sleep.
In August of 2012, Harry, the ginger-headed Prince of England lost his clothes in Vegas and the world went mad. Suffice to say, his poor judgment provided us one hell of an opportunity to publicly make a stand for our client and uphold the Las Vegas Code, “What happens in Vegas, stays in Vegas”. We acted quickly and were rewarded handsomely. With a modest $200,000 investment for a full page ad in USA Today along with a social post, we saw over $23 million in earned media value, features in Creativity, AdAge, Adweek and press coverage from every major news network such as Fox News, MSNBC and Good Morning America, not to mention international coverage from likes of Reuters and The Guardian.
California is a truly unique tourist destination, with something to offer just about anyone. But beyond national parks, rollercoasters, beaches and celebrity sightings the main thing that lures visitors to the golden state is the California vibe. And no one knows that better than Californians themselves.