Prince Harry Project In August of 2012, Harry, the ginger-headed Prince of England lost his clothes in Vegas and the world went mad. Suffice to say, his poor judgment provided us one hell of an opportunity to publicly make a stand for our client and uphold the Las Vegas Code, "What happens in Vegas, stays in Vegas". We acted quickly and were rewarded handsomely. With a modest $200,000 investment for a full page ad in USA Today along with a social post, we saw over $23 million in earned media value, features in Creativity, AdAge, Adweek and press coverage from every major news network such as Fox News, MSNBC and Good Morning America, not to mention international coverage from likes of Reuters and The Guardian.


 

Newsprint

Prince Harry USA Today Ad_SizedDown

 

Social

Prince Harry FB Post_SizedDown